In this competitive world, SEO is very important in the field of online marketing. Search engines are used by millions of users every minute to get answers for their queries. Generally people choose one of the top 5 listed. To get listed one among the top 5 is the key to gain traffic to a website. This traffic can then be used for brand awareness or lead generation.
Every website needs SEO to grow their business. SEO helps Brand promotion and lead generation.
SEO is important for the user to have good user experience.
SEO gives reliability. The users trust Search Engines as they index the best relevant answers for their query.
SEO brings in organic traffic to the website which is more reliable and relevant to the website owners. More than 50% of the traffic comes through SEO. The best way to bring in traffic to a website by an ongoing SEO process.
SEO is important because it is the cheapest marketing method ever in the market. Organic Search traffic has higher ROI when compared to other methods like paid promotion, email marketing and Social media marketing.
SEO is an investment to our business. With the research on the SEO analytical data, we can analyse our growth, market trends, keyword trends, comparative study of traffic, demography, interests, age group interest, gender analysis, etc.
SEO not only increases online sales, but also offline businesses. Through search engines, users identify the best by the reviews. They identify the business through maps and recommendations, product/services images online, price comparisons, etc.,
SEO helps us to reach the targeted audience. Search engines show the results only who is looking for, unlike other marketing options like Tv, radio ads or newspaper ads which reach the whole mass.